Charles Hires Co.
Title
Description
1876-present
Charles E. Hires Root Beer was initially developed as a medicinal syrup or tonic, but the soft drink quickly became an international hit. While on his honeymoon in 1875, Hires was served a root tea similar to that Native Americans drank, convinced the hostess to give him her recipe, and tweaked it; Hires quickly capitalized on the drink, selling extract to make the drink at home and, later, pre-made bottles of the drink. Hires’s advertising (like the 1894 ad featured below) often featured healthy children, purporting the medicinal and health benefits of drinking root beer.Hires Root Beer Company was bought by Cadbury-Schweppes in 2007, now called Dr Pepper Snapple Group; Hires is still in production today, but its parent company has phased Hires out in many areas in favor of A&W Root Beer.
RRH
Charles E. Hires Root Beer was initially developed as a medicinal syrup or tonic, but the soft drink quickly became an international hit. While on his honeymoon in 1875, Hires was served a root tea similar to that Native Americans drank, convinced the hostess to give him her recipe, and tweaked it; Hires quickly capitalized on the drink, selling extract to make the drink at home and, later, pre-made bottles of the drink. Hires’s advertising (like the 1894 ad featured below) often featured healthy children, purporting the medicinal and health benefits of drinking root beer.Hires Root Beer Company was bought by Cadbury-Schweppes in 2007, now called Dr Pepper Snapple Group; Hires is still in production today, but its parent company has phased Hires out in many areas in favor of A&W Root Beer.
RRH
Rights
Public Domain